Blog

The Best Kind of Test–One Where We Give You the Answers!
Wednesday, July 25, 2012
Amy Rybczynski
SEM
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and...
Read more
No One Likes to Zoom and Fumble: A Business Case for Dedicated Mobile Pages
Wednesday, May 16, 2012
Guest Contributor
SEM
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and...
Read more
Will Google Search Plus Rock Your Brand’s World?
Wednesday, January 11, 2012
Bryan Cox
SEM
You have probably heard that Google is beginning the full roll out of their new “Google Search Plus Your World” feature in the coming days. While it is interesting that you will now be able to...
Read more
Stressed out by digital ROI? You’re not alone.
Wednesday, October 26, 2011
DAC
SEM
What is the return on investment of your digital marketing spend? If you can’t answer that, you’re not alone. IBM recently conducted a survey of 1,700 Chief Marketing Officers in 64...
Read more
AdWords Gives Further Nod to Landing Page Relevance
Wednesday, October 05, 2011
DAC
SEM
For those marketers still holding out on a relevant landing page strategy, here is further proof that landing pages are important components of a best practice paid search campaign. Today Google...
Read more
Get a grip of your ROI in the Real World
Monday, June 27, 2011
Dan Temby
SEM
Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of...
Read more
Is Search Engine Marketing Advertising?
Monday, May 30, 2011
DAC
SEM
Former Yahoo engineer and current agency CEO, Josh Shatkin-Margolis, is stirring the digital marketing pot at Ad Age.A few weeks ago Shatkin-Margolis declared that Search is the Worst Form of...
Read more
Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?
Wednesday, April 27, 2011
Phil Britton
SEM
The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest...
Read more
+1…more time for Google
Thursday, March 31, 2011
Nasser Sahlool
SEM
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social...
Read more
Create a Positive User Experience with Informative Article Syndication Copy
Monday, March 28, 2011
DAC
SEM
Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results,...
Read more