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Digital moves fast.
Wednesday, July 25, 2012
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities. While popular media like radio, TV, and...
Wednesday, May 16, 2012
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and...
Wednesday, January 11, 2012
You have probably heard that Google is beginning the full roll out of their new “Google Search Plus Your World” feature in the coming days. While it is interesting that you will now be able to...
Wednesday, October 26, 2011
What is the return on investment of your digital marketing spend? If you can’t answer that, you’re not alone. IBM recently conducted a survey of 1,700 Chief Marketing Officers in 64...
Wednesday, October 05, 2011
For those marketers still holding out on a relevant landing page strategy, here is further proof that landing pages are important components of a best practice paid search campaign. Today Google...
Monday, June 27, 2011
Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of...
Monday, May 30, 2011
Former Yahoo engineer and current agency CEO, Josh Shatkin-Margolis, is stirring the digital marketing pot at Ad Age.A few weeks ago Shatkin-Margolis declared that Search is the Worst Form of...
Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?
Wednesday, April 27, 2011
The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest...
Thursday, March 31, 2011
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social...
Monday, March 28, 2011
Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results,...