Blog

Context is King as Google AdWords Announces Major Changes
Monday, June 06, 2016
DAC
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
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Digital Mannequins – Are Google Shopping Ads For You?
Wednesday, May 25, 2016
DAC
SEM
As consumers become more tech savvy the marketing industry has had to update their practices. One innovation was the introduction of Google Shopping Ads and their Merchant Center – a variation of...
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What Google’s Dumping of the AdWords Right Rail Means for Marketers
Tuesday, February 23, 2016
DAC
SEM
In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its...
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Why Google’s New Customer Match is Great News for B2B Marketers
Monday, November 09, 2015
DAC
SEM
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the...
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SEO and SEM: Search The Whole Picture
Wednesday, July 15, 2015
DAC
SEM
Since beginning my career in search, the industry has chopped, changed and thrown me a number of curveballs that have challenged and forced me adapt. Through it all though my eagerness to learn both...
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The Professional Outlook for Digital Marketers in the Face of Automation
Thursday, June 04, 2015
Kuhan Puvanesasingham
Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth...
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Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy
Wednesday, July 30, 2014
Guest Contributor
SEM
More often than not, there are two major objectives to consider when leveraging search advertising. 1.   Spend “X” dollars over the course of a contract term 2.  Maintain some form of...
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SMX Advanced 2014 Recap: Facing the New Realities
Monday, June 16, 2014
DAC
SEM
After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly...
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Click Fraud: The Dark Side of Digital Media
Thursday, May 22, 2014
DAC
SEM
Recently, a number of DAC clients have expressed concern around Click Fraud and the impacts, if any, it could have on their media programs.  I remember in the early 2000`s, long before automated PPC...
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The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test
Wednesday, April 09, 2014
Charlene Veras
SEM
Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and,...
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