Sunday, February 14, 2010
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently...
Friday, January 22, 2010
Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a variety of media...