Blog

What Hummingbird Means for Paid Search
Thursday, October 31, 2013
DAC
SEM
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one,...
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Never Underestimate the Power of Sitelinks
Thursday, September 19, 2013
DAC
SEM
A few years ago, I was interviewing for a search engine marketing position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was....
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SEM Strategies for Conversational Search and Enhanced Campaigns
Thursday, July 25, 2013
Charlene Veras
SEM
The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that...
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Geo-granularity in Paid Search
Friday, May 10, 2013
DAC
SEM
We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some...
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Enhanced Campaigns and The Need For A Proper Landing Page Structure
Thursday, February 14, 2013
Guest Contributor
SEM
By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard...
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Screens Collide with Google’s New Enhanced Campaigns
Wednesday, February 06, 2013
DAC
SEM
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the roll out of what it’s calling Enhanced Campaigns, the search giant is doing a pretty...
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Mobile: Your 2013 Resolution
Thursday, January 24, 2013
Guest Contributor
SEM
If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign...
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Google looks to bridge clicks and bricks with Zavers coupon service
Wednesday, January 16, 2013
DAC
SEM
Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behavior. This has been an enormous problem for marketers,...
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SMX East 2012 Day One Recap: The Changing Face of Search Marketing
Wednesday, October 03, 2012
DAC
SEM
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of...
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Dynamic Location Insertion for AdWords
Thursday, August 02, 2012
Guest Contributor
SEM
There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular,...
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