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Increase Your Landing Page Conversion Rate with Embedded Video
Wednesday, August 14, 2013
Guest Contributor
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and...
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Coupons in a Multi-Device World
Monday, June 10, 2013
Arielle Jessel
Let’s face it – we are a society that is always on the go. From choosing the next game console to shopping for the latest trendy apparel, consumerism is what makes this world go ‘round. We now...
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Tap vs. Click: Tablet Optimization
Monday, April 29, 2013
Guest Contributor
Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of...
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Utility, Mobility, Fluidity: 2013 Digital Forecast
Friday, December 21, 2012
Guest Contributor
We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but...
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Responsive Web Design’s Crucial Role in Marketing
Thursday, November 08, 2012
bsullivan
Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it...
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Reassure and Convert – 5 Steps to Optimize a Landing Page
Thursday, October 11, 2012
Guest Contributor
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a...
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Testing 1-2-3
Monday, April 30, 2012
DAC
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test, and keep everything else the same. Lots of people make two very common mistakes...
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Yelp – Not Your Dad’s iYP
Monday, February 27, 2012
DAC
With an estimated 61 million unique visitors in December 2011, Yelp is among the largest local search sites. Yelp offers local business information and reviews provided by consumers. These are...
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The Trouble With Statistics…
Tuesday, January 24, 2012
DAC
Recently, several studies about print directory usage have been published with seemingly different results. The most controversial is one executed by Market Authority, a media tracking firm. The...
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Not All Leads are Created Equal
Thursday, November 10, 2011
DAC
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
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