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Text Messaging Nirvana – A 93% Conversion Rate
Thursday, May 26, 2011
Michael Orpen
One of the big challenges inherent in text message campaigns is the traditionally low redemption or conversion rate.  With SMS it’s about reach. No other mobile medium can match it in terms of the...
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Primetime Special – Bridging TV Ads with Mobile Rewards
Wednesday, May 25, 2011
Michael Orpen
The ability for advertisers to integrate the tried-and-true medium of broadcast television with today’s emerging media has always been a challenge. In the advent of the TiVO revolution, marketers...
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The QR Code is Dead
Thursday, March 31, 2011
Michael Orpen
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is...
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Inbound Marketing: Gaining Legitimacy and Popularity
Monday, March 14, 2011
Phil Britton
In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the...
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Search and Social are More Integrated in Purchase Decisions than Ever
Wednesday, March 02, 2011
Sarah Soteroff
comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those...
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