Blog

Recently, several studies about print directory usage have been published with seemingly different results. The most controversial is one executed by Market Authority, a media tracking firm. The...

Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...

One of the big challenges inherent in text message campaigns is the traditionally low redemption or conversion rate.  With SMS it’s about reach. No other mobile medium can match it in terms of the...

The ability for advertisers to integrate the tried-and-true medium of broadcast television with today’s emerging media has always been a challenge. In the advent of the TiVO revolution, marketers...

In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is...

In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the...

comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those...