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Responsive Web Design’s Crucial Role in Marketing
Thursday, November 08, 2012
Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it...
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Reassure and Convert – 5 Steps to Optimize a Landing Page
Thursday, October 11, 2012
Guest Contributor
Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That’s 3,720 seconds of my life (if we’re counting) that I will never get back. And while it was for a...
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Testing 1-2-3
Monday, April 30, 2012
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test, and keep everything else the same. Lots of people make two very common mistakes...
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Yelp – Not Your Dad’s iYP
Monday, February 27, 2012
With an estimated 61 million unique visitors in December 2011, Yelp is among the largest local search sites. Yelp offers local business information and reviews provided by consumers. These are...
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The Trouble With Statistics…
Tuesday, January 24, 2012
Recently, several studies about print directory usage have been published with seemingly different results. The most controversial is one executed by Market Authority, a media tracking firm. The...
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Not All Leads are Created Equal
Thursday, November 10, 2011
Do you know which leads are most likely to convert to high-value customers? This morning, I attended Know Thy Customer 2011, an event hosted by SAS and Forrester, two of the big names in customer...
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Text Messaging Nirvana – A 93% Conversion Rate
Thursday, May 26, 2011
Michael Orpen
One of the big challenges inherent in text message campaigns is the traditionally low redemption or conversion rate.  With SMS it’s about reach. No other mobile medium can match it in terms of the...
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Primetime Special – Bridging TV Ads with Mobile Rewards
Wednesday, May 25, 2011
Michael Orpen
The ability for advertisers to integrate the tried-and-true medium of broadcast television with today’s emerging media has always been a challenge. In the advent of the TiVO revolution, marketers...
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The QR Code is Dead
Thursday, March 31, 2011
Michael Orpen
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is...
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Inbound Marketing: Gaining Legitimacy and Popularity
Monday, March 14, 2011
Phil Britton
In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the...
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