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Are You Customizing Every Stage of the Consumer Journey?
Monday, April 18, 2016
DAC
DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of...
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Here’s Why Google’s Latest Mobile Update Will Be Great For Business
Friday, April 15, 2016
Joe Bright
Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however...
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Keys to Optimizing the Mobile Shopping Experience
Wednesday, April 06, 2016
Dan Krippner
In this post we will cover the importance of location accuracy data, unique local content and first party data management when optimizing the mobile shopping experience. In light of the rapid growth...
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The Art of Native Advertising – Part II
Wednesday, March 23, 2016
DAC
Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say,...
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The Art of Native Advertising
Thursday, March 17, 2016
DAC
 Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will...
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Fee Fie Foe Thumb: 5 Tips for Mobile Web Design
Tuesday, October 27, 2015
DAC
With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage.  Browsing on less than 4”...
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Gone in a Flash? HTML5 Leads the Way for Rich Ads
Friday, August 14, 2015
DAC
Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand...
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That Time I Got My Brain Scanned
Friday, June 26, 2015
DAC
Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological...
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The Professional Outlook for Digital Marketers in the Face of Automation
Thursday, June 04, 2015
Kuhan Puvanesasingham
Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth...
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Missed #NRF15 ?
Thursday, January 15, 2015
Guest Contributor
The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured...
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