Blog

DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of...

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however...

In this post we will cover the importance of location accuracy data, unique local content and first party data management when optimizing the mobile shopping experience. In light of the rapid growth...

Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say,...

 Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will...

With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage.  Browsing on less than 4”...

Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand...

Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological...

Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth...

The #NRF15 just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured...