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Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)
Wednesday, December 10, 2014
DAC
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With...
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Ranking Reports…Valuable or Hogwash?
Thursday, November 06, 2014
DAC
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance. 5 Key Performance...
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All We Want for Christmas is…Measurable Conversion!
Thursday, October 09, 2014
Guest Contributor
If you didn’t start planning “Christmas in July”, we want to be your October Miracle… to help connect your brand with the gift givers on your list. Like many marketers, all we...
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Four takeaways from the BrightEdge Share14 Conference
Thursday, September 11, 2014
DAC
    Share14 was high on my list of 2014 conferences not to miss, and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organizations such as...
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The Scoop on Converged Media From ClickZ Live
Monday, May 26, 2014
DAC
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case be made for optimizing results, and the session did just that. In the age of converged...
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Five Things You Need To Know About Connecting the Pillars of Digital Marketing
Wednesday, March 12, 2014
Dan Temby
It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital...
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FIND and SEEK Consumer Online Behavior Study
Thursday, February 06, 2014
DAC
DAC and Kantar are proud to release the results of their latest consumer search behavior survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer...
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Winning Consumers Hearts (and Wallets)
Friday, November 29, 2013
DAC
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cozying up by the fire to complete their gift-giving shopping online sans...
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What to Write? How Metrics can Guide Your Online Content
Thursday, October 10, 2013
Guest Contributor
Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when...
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Four Tips for Running an A/B Test
Wednesday, September 04, 2013
Guest Contributor
“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”...
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