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Digital moves fast.
Wednesday, December 10, 2014
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With...
Thursday, November 06, 2014
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance. 5 Key Performance...
Thursday, October 09, 2014
If you didn’t start planning “Christmas in July”, we want to be your October Miracle… to help connect your brand with the gift givers on your list. Like many marketers, all we...
Thursday, September 11, 2014
Share14 was high on my list of 2014 conferences not to miss, and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organizations such as...
Monday, May 26, 2014
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case be made for optimizing results, and the session did just that. In the age of converged...
Wednesday, March 12, 2014
It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital...
Thursday, February 06, 2014
DAC and Kantar are proud to release the results of their latest consumer search behavior survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer...
Friday, November 29, 2013
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cozying up by the fire to complete their gift-giving shopping online sans...
Thursday, October 10, 2013
Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when...
Wednesday, September 04, 2013
“I think I need to see a testing plan. What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,”...