When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community. What is Intelligent Tracking Prevention? Intelligent Tracking Prevention (ITP) is a privacy feature that Apple rolled out back in 2017. It was designed […]
Adobe Summit has come and gone for another year. Having been fortunate enough to experience the evolution of this event over many years, it is apparent to us that Summit has quickly elevated beyond a product and platform showcase to become a barometer for the digital experience segment generally. But you have to pay close […]
Econometrics is an applied science that extracts quantifiable relationships (called estimators) in observable economic data. Simple enough, right? The problem is that we’ll never be able to nail these relationships down exactly, so the game is to use available data to uncover reliable estimators to be used in models that explain what we see and […]
Change is inevitable, but growth takes vision and enterprise—especially in the fast-evolving world of digital, where the right tools and expertise can make the difference between getting ahead and getting left behind. That’s why every member of our forward-thinking Data Marketing Science team is an officially designated Adobe Certified Expert (ACE). It’s an elusive, exclusive designation that few agencies […]
Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at each step of the checkout? Maybe you would like to track the amount of refunds requested to get an […]
Today I am presenting at the TFM conference to discuss how the use of data can transform your customer journey. TFM is a leading event for marketers to get together and discuss all things innovative. I will be demonstrating how to use your data to improve campaign performance and customer experience within a 20-minute presentation. Below […]
Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving a huge change in marketing: Data.
It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand awareness campaign. Since we were on point with last year’s predictions, we decided to have a go at next year. This should give […]
Ready to crank up the conversions? This is a beginner’s guide to the Customer Journey Analysis, our method of drawing actionable insights from a site’s user behaviour. Just imagine understanding your customers’ needs, their behaviours, their decision-making processes. With the Customer Journey Analysis, it’s more than possible – it’s guaranteed.
Want to know how to optimise landing pages? You’ve come to the right place! At Ambergreen, we focus on all aspects of digital marketing, from SEO and PPC to content and analytics. And if you want to boost your conversion rates, you’ve got to consider all of them when creating your landing pages. To get a head start […]