Tag Archives: analytics

Bringing multi-channel analytics into the marketing mix

We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as the initiator of communication with potential customers, the use of hard calls-to-action asking a person to buy now might not work as […]

Data Driven Business – A roundup from the major data analytics conference

Last week I went to the Data Driven Business conferences, which are essentially eMetrics, Conversion Conference, and Predictive Analytics World all at the same venue in London. In terms of analytics maturity, I would say that eMetrics was more intended to deliver the business value of data analytics to a wide audience, Conversion Conference was […]

Analytics reveals the psychology of impulse purchases

Maximising the basket value. It’s the Holy Grail for any e-commerce website. But what’s the best way to upsell at the basket? Why do people impulse buy? Why do different groups of people add products of different value? In this week’s analytics roundup, I’ll help answer these key questions with the help of analytics data. […]

Getting good data – An excellent example from The Economist

We love data. It helps inform everything we do, backs up everything we say, and helps demonstrate our success. But often the challenge is how to gather that data in the first place. Analytics is a great start, but what if you need more qualitative data? Most of the data we can collect with web […]

The UK’s Top Comedians by Search Volume

Being a former stand-up comedian (Don’t just take my word for it – “Head, shoulders, knees and toes above the rest…mighty stage presence and impressively high punchline ratio” Brian Donaldson, Scotsman), inevitably my use of search stats was eventually going to turn towards the state of comedy in the UK. With the Edinburgh Fringe looming, […]

Search positions and click throughs for the UK and US

Search marketing professionals get to see the real search terms that people use to reach your website on a daily basis; the days of stumbling about in the dark, trying to work out what search terms were used on Google are pretty much over. Google’s webmaster tools now shows us far more information than ever […]

Laurence O Toole, CEO of Analytics SEO

“Analytics SEO are an SEO vending suite providing a tool to monitor and record workflow on most elements of organic search, what will be the biggest challenges and opportunities for agencies and brands that use your services in 2015?”   If you’re a marketing leader in your organisation responsible for choosing the right tools and data […]

How to migrate your website without killing off your traffic

The website migration is one of the most overlooked hurdles that will leave businesses struggling to survive to reach their business goals for the year. I have never heard of a sales director ever predict a drop in revenue because they were migrating to a new web platform, yet I’ve lost count of the times […]

Google Manchester Partners Event 2014

On Wednesday the 30th of April Google hosted a Partners event in Manchester’s Hilton Hotel in Beetham Tower. Standing over 168 meters high, Beetham Tower enjoys spectacular views across the city of Manchester and made for an ideal venue to hear all about Google’s latest news and their “big bets” for the coming year. Google […]

A Solution for Keywords Not Provided

Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of ‘secured’ searches grew, the number of organic search queries recorded and displayed in GA as ‘not provided’ began to grow. A year later, those single digit metrics were now looking […]