Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup brand to sign up to Make It Rain’s services, after easyCar appointed the team in 2013. Mike Fantis, managing partner, had this to say, “We have made considerable progress working with easyCar, demonstrating a 30% traffic uplift year on year. We look forward to working with the easyHotel team to repeat this success as the business continues its expansion.” Tamryn Baxter-Bruce, head of marketing at easyHotel added, “Make it Rain have a proven track record with our sister brand and bring an unrivalled specialism of local presence marketing which is highly relevant for the easyHotel brand.” easyHotel’s market is the price-conscious consumer. Currently they own three hotels with 18 franchised hotels comprising approximately 1,890 rooms. We look forward to working with them and are certain the partnership will be as prosperous as that shared with easyCar.