Monthly Archives: May 2018

You Are What They Search

Over the past year, there seems to be a trend amongst digital marketing professionals to uniquely reposition their products and services—or at least control the language around important brands—in order to differentiate them from competitors. The rationale: to make them stand out as unique in the minds of potential customers or clients. We have seen […]

Dashboard Visualisations: Bringing Data to Life (3) – Microsoft Power BI

This is the next blog post in the “Talk Data to Me” series and the 3rd (out of 4) on the “Dashboard Know-How Guide”. Our previous case study looked at a travel agency that wanted to trace both online enquiries and offline conversions in one dashboard. The scenario: Jana is the digital director of an online […]

The Effect of Online Visibility on Customer Engagement

Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, […]

Is Social Media Impacting Your Mental Health?

According to the World Health Organisation, health is defined as a “complete state of physical, mental and social well-being and not merely the absence of disease or infirmity”. Over the past century a significant emphasis has been placed on physical well-being while mental well-being has taken a side-step. However, lately there has been a paradigm […]

Local Presence Management (LPM) on Microsoft Azure

As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s local presence management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major websites […]

DAC Wins SEMPO Award for Best Paid Search Campaign

Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a […]

Modernising the Marketing Organisation

What does an E-commerce team, Marketing team, Brand team, PR team and Customer Service team all have in common? CUSTOMERS! Despite this, all too often when I talk to brands I find that these teams don’t talk to one another (even in pure-play online businesses!) and yet, they are all chasing the same customer. As […]

How to Optimise Ad Viewability

Ad viewability is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the […]

DAC Offers Local Presence Management (LPM) on Microsoft Azure

As leading brands seek to deepen connections with customers and meet them where they are, local presence management continues to be a foundational aspect of digital marketing strategy. DAC’s local listing management platform is now powered by Microsoft Azure, helping to ensure that clients’ online business information is accurate and visible on all major websites […]

Reducing CPA at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]