Emma Lauchlan

Why Brands Need to Win the Battle for Local Consumers

Emma Lauchlan | October 17, 2018

Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about “omni-channel” and delivering “cross-channel experiences”. But some brands…

Modernising the Marketing Organisation

Emma Lauchlan | May 17, 2018

What does an E-commerce team, Marketing team, Brand team, PR team and Customer Service team all have in common? CUSTOMERS! Despite this, all too often when I talk to brands I find that these teams…

How to Master Local Search in a Mobile-First World

Emma Lauchlan | September 22, 2017

The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not…