Monthly Archives: April 2016

How to Avoid Striking Out – 3 Common SEO Whiffs

Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of a Search Engine Optimisation strategy. The Players Google is the umpire – they are responsible for calling the strike zone and have […]

Keyword Research: The Building Blocks of Business

Too many keywords, not enough action. It’s such a shame seeing a company lost inside an Excel spreadsheet and not making the most of their keyword research. Keyword analysis, search demand analysis, SEO sorcery – call it what you want, but it’s the research piece that looks at all the potential keywords that could drive visitors […]

Why teens are moving away from ‘broadcast’ social media

In the world that is social media, things are changing fast. Not just in terms of the newly emerging platforms and technologies breaking into the market, but also in the way that teenagers, particularly, are using them. Via Over the past few years, there has been a growing bank of data to show that Facebook, […]

Digital Agency of the Year!

If you don’t follow our social media accounts you may not have heard, but Ambergreen won Digital Agency of the Year at last night’s ScotlandIS awards ceremony! Digital marketing agency of the year #DigitalTech2016@ScotlandIS@ambergreen_says thanks to everyone x pic.twitter.com/m3EAE5ypAA — ambergreen (@ambergreen_says) April 20, 2016 We were incredibly happy just to be shortlisted, but to […]

The Beacons Are Taking Over

By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US. It would be easy to conclude that beacons are here to stay. This statement may be true within the retail sector, suggesting that beacon technology will change the shopping […]

Are You Customising Every Stage of the Consumer Journey?

DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organisations throughout the Chicagoland Area. There were a number of different topics covered, but the main conversation was about how different organisations are engaging their customer and treating their customer in the ever-changing digital […]

Here’s Why Google’s Latest Mobile Update Will Be Great For Business

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behaviour, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]

8 Brilliant Uses for Facebook Live

Facebook Live is the latest livestreaming service that is being rolled out all Facebook users. The 1.6 billion users of Facebook will be able to access live stream information and viewers will have the ability to add comments, ask questions or access the feed after the live event has finished, providing a service that current […]

What impact would Brexit have upon the digital and tech sector?

Via The Guardian The UK’s referendum to decide whether Britain should remain a member of the European Union will be held on Thursday 23 June; less than three months away. The most recent Brexit opinion poll by The Telegraph showed that the ‘Remain’ campaign has gained a narrow lead standing at 51%, after trailing last month. […]