Monthly Archives: April 2016

How to Avoid Striking Out – 3 Common SEO Whiffs

Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of an SEO strategy. The Players Google is the umpire – they are responsible for calling the strike zone and have the […]

The Future of Ad Blocking with Dr. Johnny Ryan

While attending Ad-Tech Canada 2016 in Toronto last month, I sat in on a panel discussing the pros and cons of ad blocking where I was introduced to the concept of ‘ad blocking blockers’. I was fortunate to connect with Dr. Johnny Ryan, Head of Ecosystems at PageFair, to recap the conference and dive deeper […]

The Beacons Are Taking Over

By 2020 some 400 million beacons are set to be deployed and in 2016 they could influence up to $40 Billion in sales in the US. It would be easy to conclude that beacons are here to stay. This statement may be true within the retail sector, suggesting that beacon technology will change the shopping […]

Are You Customizing Every Stage of the Consumer Journey?

DAC Group was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organizations throughout the Chicagoland Area. There were a number of different topics covered, but the main conversation was about how different organizations are engaging their customer and treating their customer in the ever-changing […]

Here’s Why Google’s Latest Mobile Update Will Be Great For Business

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]

Keys to Optimizing the Mobile Shopping Experience

In this post we will cover the importance of location accuracy data, unique local content and first party data management when optimizing the mobile shopping experience. In light of the rapid growth of mobile usage, retailers are rushing to optimize mobile shopping experiences for consumers. According to Nielsen, “for mobile shoppers who make a purchase in a […]