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Digital Marketing Trends for 2016
The world of digital marketing is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! For more information, contact DAC today!
Author Archives: Peter Gourlay
Is Augmented Reality the Future of Digital Marketing?
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life. What this is able […]
Reviews and Reputation Management – Keep Your Ear To The Street
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no longer hide dissatisfaction. The growth of social networks and the Internet has empowered the purchaser and put pressure on companies to […]
How to Avoid Striking Out – 3 Common SEO Whiffs
Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of a Search Engine Optimisation strategy. The Players Google is the umpire – they are responsible for calling the strike zone and have […]