Monthly Archives: April 2016

What impact would Brexit have upon the digital and tech sector?

Via The Guardian The UK’s referendum to decide whether Britain should remain a member of the European Union will be held on Thursday 23 June; less than three months away. The most recent Brexit opinion poll by The Telegraph showed that the ‘Remain’ campaign has gained a narrow lead standing at 51%, after trailing last month. […]

Keys to Optimising the Mobile Shopping Experience

In this post, we will cover the importance of location accuracy data, unique local content and first-party data management when optimising the mobile shopping experience. In light of the rapid growth of mobile usage, retailers are rushing to optimise mobile shopping experiences for consumers. According to Nielsen, “for mobile shoppers who make a purchase in a […]

The Hero’s Journey: 4 Stages of Better Blogger Outreach

What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture’s greatest heroes, they followed the same path to greatness, a path mythologist Joseph Campbell called “The Hero’s Journey.” The Hero’s Journey is the definitive path to greatness, but it doesn’t […]

The power of podcasts – an unexploited tool

2015 has been a good year for the podcast, taking them from an unnoticed tab in the iTunes menu to the boredom killer of choice on those long commutes.  I constantly notice the odd chuckle from my fellow passenger and wonder to myself, “what podcast are they listening to?”, a question that would never have […]