Monthly Archives: September 2015

What the Rugby World Cup taught me about digital marketing

If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form (even despite the loss to Wales last weekend) I’m a happy man! Then I read Ross’ post […]

Programmatic Management. Which is Best for the Brand?

Heading for the future 2015 marked the tipping point for Programmatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and investment in programmatic platforms. Clorox Co.’s recent statement that the company will triple its digital ad budget is merely one in a series of similar statements from […]

Hyperlocal: Is it shaping your marketing? It should

Google’s ability to reshape and remodel your business and how you engage with consumers is old news. Hyperlocal is just the latest headline of that story. It’s taken a while to get to this point. But today consumers expect, no matter how large or multi-national your brand may be, you to target them on a […]

What has football taught me about digital marketing?

Writing an article about digital marketing and basing it around football might seem like a strange choice. Well, let me make it stranger still by invoking the words of a Nobel Prize-winning French author, journalist and philosopher to explain my thinking: “After many years during which I saw many things, what I know most surely […]

Five things big brands can learn from disruptive start-ups

Disruption is how the majority of today’s start-ups flourish. If you consider some of the biggest start-up success stories of the past five years (Uber and Etsy are the first that spring to mind), the single attribute they have in common is they are all outliers. These companies have made their billions by unbundling the […]

The Most Important Takeaways of #CMWorld 2015

It’s been a whirlwind week for content geeks, but having emerged from the orange haze of Content Marketing World 2015, now is the time to reflect on the lessons gleaned at this year’s conference. Those who were present will be more than familiar with the prevalent themes of content saturation, social media noise and t-shirt swag, but […]

Twitter advertising reach set to more than double

In 2013 Twitter made one of the shrewdest investments of the year by purchasing mobile ad exchange company MoPub. The company specialised in providing in-app advertising across a wide range of network apps, offering promoted tweets and videos. This acquisition meant that Twitter suddenly has the ability to offer advertising on both their growing social […]

Why local businesses should be using content to win local search visibility

More than 90% of all online activities begin with search. It makes one wonder how we found anything before Google! What may come as a bit more of a revelation is that 46% of searchers, now use mobile exclusively for their product research, and the majority of these mobile searches are local specific. People act […]

What is programmatic advertising, and why does it matter?

In the beginning, there was display advertising. Then came real-time bidding (RTB), and more recently we’ve seen the arrival of programmatic. ‘Programmatic’ has been the buzz word of the online ad industry in recent years, but surprisingly, many still fail to agree on what it actually stands for. If seasoned industry experts have been unsuccessful […]