Monthly Archives: September 2015

What the Rugby World Cup taught me about digital marketing

If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form (even despite the loss to Wales last weekend) I’m a happy man! Then I read Ross’ post […]

Hyperlocal: Is it shaping your marketing? It should

Google’s ability to reshape and remodel your business and how you engage with consumers is old news. Hyperlocal is just the latest headline of that story. It’s taken a while to get to this point. But today consumers expect, no matter how large or multi-national your brand may be, you to target them on a […]

What has football taught me about digital marketing?

Writing an article about digital marketing and basing it around football might seem like a strange choice. Well, let me make it stranger still by invoking the words of a Nobel Prize-winning French author, journalist and philosopher to explain my thinking: “After many years during which I saw many things, what I know most surely […]

Five things big brands can learn from disruptive start-ups

Disruption is how the majority of today’s start-ups flourish. If you consider some of the biggest start-up success stories of the past five years (Uber and Etsy are the first that spring to mind), the single attribute they have in common is they are all outliers. These companies have made their billions by unbundling the […]

Twitter advertising reach set to more than double

In 2013 Twitter made one of the shrewdest investments of the year by purchasing mobile ad exchange company MoPub. The company specialised in providing in-app advertising across a wide range of network apps, offering promoted tweets and videos. This acquisition meant that Twitter suddenly has the ability to offer advertising on both their growing social […]

Why local businesses should be using content to win local search visibility

More than 90% of all online activities begin with search. It makes one wonder how we found anything before Google! What may come as a bit more of a revelation is that 46% of searchers, now use mobile exclusively for their product research, and the majority of these mobile searches are local specific. People act […]

What is programmatic advertising, and why does it matter?

In the beginning, there was display advertising. Then came real-time bidding (RTB), and more recently we’ve seen the arrival of programmatic. ‘Programmatic’ has been the buzz word of the online ad industry in recent years, but surprisingly, many still fail to agree on what it actually stands for. If seasoned industry experts have been unsuccessful […]

Insider Q&A: Taking a Page from Indigo’s Digital Playbook

In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how mobile continues to impact the customer journey. Can you please provide me with a brief overview of your position at Indigo? I […]

Our Latest Recruit: Mark Proctor – Head of SEO

Today we are introducing our latest recruit to the team; Mark Proctor, who is joining us as Head of SEO GW: How are you? Welcome on-board to Ambergreen. You’ve been brought on board as Head of SEO. As the latest recruit, could you tell me a little about yourself and why the change to Ambergreen. MP: Okay, […]