rosscraig

Sex Sells…but so do Cats! Content marketing lessons

rosscraig | November 10, 2015

I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas; for agencies pitching to clients or…

Stop Selling Your Product

rosscraig | October 6, 2015

Sometimes the digital marketing industry does what every industry does, it gets carried away with its own importance. We believe that “the world is different now” and that the newest app or platform is a…

What has football taught me about digital marketing?

rosscraig | September 22, 2015

Writing an article about digital marketing and basing it around football might seem like a strange choice. Well, let me make it stranger still by invoking the words of a Nobel Prize-winning French author, journalist…

Why SEO Ninjas aren’t very good at SEO

rosscraig | August 5, 2015

We’ve all had one of those business cards given to us at an industry or networking event. Handed over with a flourish that belies the Microsoft Paint-inspired disaster which now rests in your palm. Glancing…

The UK’s Top Comedians by Search Volume

rosscraig | July 23, 2015

Being a former stand-up comedian (Don’t just take my word for it – “Head, shoulders, knees and toes above the rest…mighty stage presence and impressively high punchline ratio” Brian Donaldson, Scotsman), inevitably my use of…

Irn Bru turns Google Scottish in London

rosscraig | July 17, 2015

Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to search volume research. Recently though,…

Fitting In to Stand Out

rosscraig | July 13, 2015

Life comes with an unfortunate contradiction built into it. We all want to fit in… and we all want to stand out. It’s one of those eternal conflicts, like the one football fans face when…