Monthly Archives: September 2015

Programmatic Management. Which is Best for the Brand?

Heading for the future 2015 marked the tipping point for Programatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand  budget reassignment and investment in programmatic platforms. Clorox Co.’s recent statement  that the company will triple its digital ad budget is merely one in a series of similar statements from […]

The Most Important Takeaways of #CMWorld 2015

It’s been a whirlwind week for content geeks, but having emerged from the orange haze of Content Marketing World 2015, now is the time to reflect on the lessons gleaned at this year’s conference. Those who were present will be more than familiar with the prevalent themes of content saturation, social media noise and t-shirt swag, but […]

Insider Q&A: Taking a Page from Indigo’s Digital Playbook

In this exclusive interview with DAC, we spoke with Craig Hudson, VP of Online Operations at Indigo about the ways omnichannel is reshaping the retail industry, the success of Plum Rewards and how mobile continues to impact the customer journey. Can you please provide me with a brief overview of your position at Indigo? I […]