Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]
The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the Internet than to newspapers to get their news. This victory was actually a narrow one for Mr. Internets. At the end […]
While the actual ranking factors in Google’s algorithm are widely opaque, through research we can draw conclusions that drive the strategy of our industry. Constant research is essential. I have set out to look at ‘traditional local SEO factors’ vs. ‘new local SEO factors’, in a large sample. Recently, I conducted the following research. Question: Does […]
With Google’s change to the search engine results page, and Facebook’s integration (link to post about facebook places) of local deals via Facebook Places, it is clear that local content is stealing the show. What does this mean for your internet marketing strategy, and how are your partners going to help guide you through the […]
In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has created a sense of urgency that can’t be ignored. Twitter, foursquare and Yelp are exciting, innovative and shaping brand preference and purchase decisions. Why […]
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research – Social Listening Tools, Competitive Intelligence, Database Sources 11:12 – Develop target persona (demographic / geographic, etc) then map out […]
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a granular long-tail SEM approach from the beginning. Landing page content / load times / relevance does not affect QS positively, BUT if […]
Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising etc.” In A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, Scott Bedbury writes, “A brand […]
The blogosphere has been swirling with reports of Bing gaining market share in recent months, but a closer look at the numbers reveals a good news/bad news scenario for Microsoft. While comScore’s qsearch reports that Bing’s share among the top five search engines has grown from 8% in June to nearly 11% in December, lead […]