Author Archives: Cynthia Young

Own Your Content

If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But why in the world are you giving it away to others to rank? I understand the theory behind […]

Organic Brand, what’s yours?

Random House English Dictionary defines a brand as “A word, name, symbol etc. one legally registered to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising etc.” In A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, Scott Bedbury writes, “A brand […]