Author Archives: Phil Britton

Your Google+ Local Questions Answered

As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]

Google Pairs Local and Social with Google+ Local

Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local.  This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google’s overall product consolidation strategy, and like Search […]

GetListed.org Local University

This week I attended Local University WNY in Ellicottville, NY.  Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by SEO and Local SEO presenters.  Presenters at the session that I attended included: Mike Blumenthal, Mary Bowling, Matt McGee, David Mihm, Ed […]

Google Places and Third Party Snippets

Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from Wikipedia. “All text is available under the terms of the GNU Free Documentation License – Wikipedia.” Alone this info would […]

What’s Going on with Google Places Lately?

It seems that changes in Google Places occur daily. Since changes are quick, it is imperative to filter what really matters and what will be the impact. Here is a CliffsNotes version of  a few key happenings that should help you catch up. “This place is permanently closed. Not true?” – this is a Google […]

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details […]

Is Google Offers the next big thing in group buying, or a natural extension of the local coupon? Does it matter?

The announcement of Google Offers will make a splash. No big deal. But what are the implications? Here are some factors to consider: 1. Conversion Tracking For many local businesses the hardest part about search marketing is tracking to conversion. If they could see the effectiveness, they’d probably spend more.  Google offers could provide some relief. The […]

Bing Raises the UI Bar with the Bing Business Portal

The long awaited Bing Business Portal is finally live, here are some initial observations: There are a plethora of new features including: New Layout Roles Integrated Product Listings Social Integration (add your Facebook and Twitter URL’s) Deals The biggest feature upgrades are in the Deals section. This gives the user the capabilities to make a […]

Inbound Marketing: Gaining Legitimacy and Popularity

In light of the recent exposure of inbound marketing, I thought that maybe it was time to sip the Kool-Aid. I have never thought deeply about inbound and outbound marketing. I understand the principles, but I have usually just processed them and moved forward with the understanding that there is good and bad marketing. I’d […]