DAC has experienced an illegal data breach of limited amounts of data, primarily business email addresses, from a single, isolated development server, not a production system. As a search and digital marketing agency we only have access to publicly available data. We do not have access to, or store any, sensitive personal information. The breach […]
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t taking the time to identify how they’ll accurately measure outcomes. The old adage of 80% of winning is simply showing up rings true but, it’s the remaining […]
Ever notice how most social media campaigns are so… pedestrian… middle of the road… safe? Maybe that’s why we expect so little from them in return. I suspect the issue begins with what we call this channel. I’ve always found the term ‘social’ to be rather lukewarm. It’s like ‘nice’ or ‘cute’. Social implies a […]
As part of ongoing joint efforts between DAC and Google, we hosted a breakfast event in Vancouver at the Georgia Hotel. In attendance were over 30 DAC clients. The subjects discussed included the Canadian digital landscape as well as a peek behind the curtain at upcoming services that Google is launching in the near future. […]
Kodak’s long, slow demise reached its logical conclusion today. Scratch the surface and there is a critical lesson. Kodak did not end up filing for bankruptcy protection because it was not an innovator. After all, Kodak created one of the first digital cameras back in 1975. Was today’s endgame inevitable from that point on? Not […]
Today we had the pleasure of hosting the first of a series of cross country events with our partners at Google. The breakfast, held at the Spoke Club in downtown Toronto was well attended by DAC client partners and featured content by Pepe Lopez de Ayala (Google), Nectarios Economakis (Google) and Jeremy Butteriss (Google) as […]
I have a playlist on my iPod that is simply titled ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big day/event/meeting. It’s not subtle. It’s direct and it gets me going. My ‘awesome’ playlist includes a bit of James Brown riffing on […]
Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]
13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff, but I expect that it is laying the groundwork for the more advanced stuff – I certainly hope so 14:06 – […]
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research – Social Listening Tools, Competitive Intelligence, Database Sources 11:12 – Develop target persona (demographic / geographic, etc) then map out […]
