Nasser Sahlool

Generative AI in Marketing: Safeguarding Your Brand While Embracing Innovation

Nasser Sahlool | November 11, 2024

In the ever-evolving digital landscape, the rise of Generative AI represents a revolution for marketing that is comparable in scope to the advent of the internet and the introduction of smartphones. With the global AI…

10 things threatening your brand’s reputation

Nasser Sahlool | May 4, 2022

When it comes to running a successful business, reputation is everything. But a good reputation doesn’t build itself. Every customer interaction, positive or negative, in person or online, can shift the needle, so it’s important…

The new normal: Accelerating to a digital future

Nasser Sahlool | March 25, 2020

🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it…

DAC Data Breach

Nasser Sahlool | June 8, 2016

DAC has experienced an illegal data breach of limited amounts of data, primarily business email addresses, from a single, isolated development server, not a production system. As a search and digital marketing agency we only…

Are Your Digital Marketing Efforts Converting?

Nasser Sahlool | December 16, 2013

The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t taking the time to identify how they’ll…

Passion Play: 5 Ways The Dark Knight Can Teach Us to be Awesome at Social Media

Nasser Sahlool | March 5, 2012

Ever notice how most social media campaigns are so… pedestrian… middle of the road… safe? Maybe that’s why we expect so little from them in return. I suspect the issue begins with what we call…

DAC breakfast with Google in Vancouver

Nasser Sahlool | January 27, 2012

As part of ongoing joint efforts between DAC and Google, we hosted a breakfast event in Vancouver at the Georgia Hotel. In attendance were over 30 DAC clients. The subjects discussed included the Canadian digital…

What Kodak’s Demise Can Teach Us About Advertising

Nasser Sahlool | January 20, 2012

Kodak’s long, slow demise reached its logical conclusion today. Scratch the surface and there is a critical lesson. Kodak did not end up filing for bankruptcy protection because it was not an innovator. After all,…

DAC breakfast with Google at the Spoke Club

Nasser Sahlool | December 16, 2011

Today we had the pleasure of hosting the first of a series of cross country events with our partners at Google. The breakfast, held at the Spoke Club in downtown Toronto was well attended by…

SMX Social Media Marketing Day 1 recap – the Marvin Gaye Experience

Nasser Sahlool | December 6, 2011

I have a playlist on my iPod that is simply titled ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big day/event/meeting. It’s…

+1…more time for Google

Nasser Sahlool | March 31, 2011

Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they…

Live Blogging SMX Advanced – Seattle – Session 3: Pump Up Those Conversions

Nasser Sahlool | June 8, 2010

13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff, but…

Live Blogging SMX Advanced – Seattle – Session 2: Targeting the Search Funnel

Nasser Sahlool | June 8, 2010

11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 – Step 1 – Research…

Live Blogging SMX Advanced – Seattle – Session 1: Quality Score Optimization for Pros:

Nasser Sahlool | June 8, 2010

9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a granular long-tail…

Social Media ROI

Nasser Sahlool | April 1, 2010

It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t determine the return on investment.…

Strategy, tactics and change management in the digital environment

Nasser Sahlool | March 29, 2010

It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the achievement of that…

One is the Loneliest Number

Nasser Sahlool | January 22, 2010

Smart marketers know not to put all their eggs in one basket, so they make sure that all their hopes are not pinned on a single media channel. As buyers, we are influenced by a…