Tag Archives: Search Engine Marketing

How to Respect Data Privacy in the Digital Age

In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of data capture but also have more control over their data and how it’s used. In theory, this type […]

3 Key Changes That Will Impact Your Paid Search Strategy in 2019

To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately embraced or even adopted, they provide key insights into what can be expected going forward. Understanding and preparing for the future […]

3 Strategies to Drive Lead Gen in Higher Education

With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the same leads, it’s more difficult than ever to cut through the noise and make meaningful connections with potential students. So […]

Enhanced Campaigns and The Need For A Proper Landing Page Structure

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you set expectations and prepare […]

Screens Collide with Google’s New Enhanced Campaigns

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to all […]

The Best Kind of Test–One Where We Give You the Answers!

When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and newspapers could merely estimate usage by consumers, none of them could provide concrete statistics on how many people actually interacted with an […]

“Don’t Be Stupid!”–Words Of Advice From Avinash Kaushik

Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximising their online results. There were two points that really stood out. “The obsession businesses have with ranking is stupid,” he said. The primary goal […]