By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics and how much money should they spend? Does their messaging need to change? Will it seem self-serving or artificial to […]
We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognised for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of data capture but also have more control over their data and how it’s used. In theory, this type […]
To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately embraced or even adopted, they provide key insights into what can be expected going forward. Understanding and preparing for the future […]
By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you set expectations and prepare […]
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to all […]
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities. While popular media like radio, TV, and newspapers could merely estimate usage by consumers, none of them could provide concrete statistics on how many people actually interacted with an […]
Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximising their online results. There were two points that really stood out. “The obsession businesses have with ranking is stupid,” he said. The primary goal […]