Tag Archives: Search Engine Marketing

Multi-Touch Attribution: What’s the Real Value of Branded SEM?

Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, there are […]

Here’s Why Google’s Latest Mobile Update Will Be Great For Business

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]

Why Google’s New Customer Match is Great News for B2B Marketers

For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]

Enhanced Campaigns and The Need For A Proper Landing Page Structure

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you  set expectations and prepare […]

Screens Collide with Google’s New Enhanced Campaigns

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the roll out of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to […]

The Best Kind of Test–One Where We Give You the Answers!

When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and newspapers could  merely estimate usage by consumers, none of them could provide concrete statistics on how many people actually interacted with an […]

“Don’t Be Stupid!”–Words Of Advice From Avinash Kaushik

Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximizing their online results. There were two points that really stood out. “The obsession businesses have with ranking is stupid,” he said. The primary goal […]

What Google really wants from Search Plus Your World

Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something,  I want it, and if you don’t give it to me I’ll get it from you one way or another. The ongoing dust up between Google and the web’s social media titans is no exception. When Google launched Google Search […]

SMX Day Three Recap: Chasing the Conversion

This is part three of a three-part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here and part two here. The first two days of SMX focused on search marketers chasing Google and Google chasing the searcher. Day three was about everyone chasing the conversion. The sessions I attended […]

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details […]