Tag Archives: Search Engine Marketing

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognized for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

March 2019 LPM Roundup

March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]

SMX West 2019: 4 Insights You Really Need to Know

Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon Valley—Google, Amazon, and Bing among them, as well as some of the world’s most exciting start-ups—making this one of the most diverse, reputable, and relevant conferences on SEO […]

How to Respect Data Privacy in the Digital Age

In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of data capture but also have more control over their data and how it’s used. In theory, this type […]

3 Key Changes That Will Impact Your Paid Search Strategy in 2019

To look forward, we must often look back. In 2018 we witnessed Google Ads take arguably its largest step towards a fully automated future. While many of the changes introduced may not be immediately embraced or even adopted, they provide key insights into what can be expected going forward. Understanding and preparing for the future […]

3 Strategies to Drive Lead Gen in Higher Education

With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the same leads, it’s more difficult than ever to cut through the noise and make meaningful connections with potential students. So […]

Multi-Touch Attribution: What’s the Real Value of Branded SEM?

Savvy clients are always asking us questions like, “What’s the real value of branded Search Engine Marketing? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, […]

Here’s Why Google’s Latest Mobile Update Will Be Great For Business

Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]

Why Google’s New Customer Match is Great News for B2B Marketers

For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]

Enhanced Campaigns and The Need For A Proper Landing Page Structure

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you  set expectations and prepare […]