Author Archives: Sarah Soteroff

Results of the 2011 DAC and Kantar Search Landscape Study

For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore. DAC’s research was then divided along regional and country lines to glean a clear perspective on the trends and commonalities throughout each region and country. The […]

Nourrir l’avenir d’un regard sur le passé

Tous les acteurs du domaine des médias directionnels sont dorénavant au courant de la fermeture de TMP. Si un tel bouleversement n’est pas souhaitable pour notre industrie, il ne l’est pas davantage pour les employés de TMP qui auront à réorienter leur carrière, ni pour ses clients, forcés de dénicher une autre agence capable de […]

With the Past as Our Guide, We Can Define Our Future

Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]

Search and Social are More Integrated in Purchase Decisions than Ever

comScore and Group M published a report this week about the relationship between search and social media in the purchase cycle of a motivated buyer. This joint study explored how search impacts those who are at the buying stage in their purchase cycle. The findings showed that most people turn to search to help them […]