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In digital marketing, we often find that SEO (Search Engine Optimization) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding,...
These days, Google isn’t really trying to hide that fact that they’re pretty frustrated with the pace of mobile-friendly content development across the Internet. That’s why it...
I was doing some research for my job the other day, trying to find images that would help me tell a story for a digital marketing PowerPoint deck I was doing. In this particular case, I was trying to...
Webmasters and SEO Gurus regularly seek new methods to optimize their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm...
In follow-up to our recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar lineup of...
Google has a reputation for having a pretty good idea of what people are really looking for when they conduct a search. This reputation is richly deserved (those of us who suffered through the...
Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the SEO community. As search marketers...
One of the biggest pitfalls of adhering to so-called “SEO best practices” is that human beings are creatures of habit. As such, we cling to ideas that have been relevant to us based on...
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out...
It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that...
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