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The Internet finally surpasses…newspapers?
Wednesday, March 23, 2011
DAC
The Pew Research Center published their annual ‘State of the News Media’ study earlier this month. One of the big takeaways was that for the first time ever more people are turning to the...
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Live Blogging SMX Advanced – Seattle – Session 3: Pump Up Those Conversions
Tuesday, June 08, 2010
Nasser Sahlool
13:55 – Top ad position may not necessarily convert as well as a lower position 13:59 – Segment data to be able to impact actionable results 14:01 – This is some pretty basic stuff,...
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Live Blogging SMX Advanced – Seattle – Session 2: Targeting the Search Funnel
Tuesday, June 08, 2010
Nasser Sahlool
11:08 – People go cross channel and back and forth in how they search as they go through the purchase cycle 11:10 – Leveraging Consumer search journeys -> re-targeting 11:11 –...
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Live Blogging SMX Advanced – Seattle – Session 1: Quality Score Optimization for Pros:
Tuesday, June 08, 2010
Nasser Sahlool
9:25 – Most important factors for Quality Score are CTR and history in vertical/geography/account as well as keyword matching. The best way to get a good quality score is to start with a...
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