Blog

The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper business listing management. Everyone knows that having your business information correct on search engines, directories, voice...
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert...
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
Eli Grant
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as...
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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Year of the Local Presence Management Marketers
Thursday, November 30, 2017
Kyle Harris
Like all aspects of digital marketing, local presence management is evolving quickly. The consumer shift to mobile-first has changed the game for location-based businesses — and embracing...
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Google Rolls out Three Positive Changes for Marketers
Tuesday, November 07, 2017
Kyle Harris
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right...
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Video Reviews for Google Maps: The Next Generation of Content and Feedback
Thursday, October 05, 2017
Kyle Harris
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or...
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Listing Management for Your Business: What’s Next?
Tuesday, September 26, 2017
Brett Fritz
As we reach the last quarter of 2017—more than 10 years after the introduction of Google Maps—the need for businesses to effectively manage their listings online is, for most marketers, a...
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The DAC Guide to Google My Business Optimization for Multi-Location Brands & SMBs
Thursday, August 24, 2017
Kyle Harris
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
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DAC Launches Review Solicitation and Sentiment Tools
Monday, April 17, 2017
Kyle Harris
We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can...
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