Blog

Listing Management for Your Business: What’s Next?
Tuesday, September 26, 2017
Brett Fritz
As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a...
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The DAC Guide to Google My Business Optimization for Multi-Location Brands & SMBs
Thursday, August 24, 2017
Kyle Harris
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
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DAC Launches Review Solicitation and Sentiment Tools
Monday, April 17, 2017
Kyle Harris
We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can...
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Local SEO Pt. 3 – Bringing It All Together
Wednesday, February 08, 2017
DAC
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
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Independent Research Firm Identifies Location Management Platforms for Brands
Wednesday, January 25, 2017
DAC
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go....
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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The Future of Local Presence Management
Monday, November 21, 2016
Brett Fritz
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local...
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Now You See Me, Now You Don’t – Local SEO Pt. 2
Wednesday, November 02, 2016
DAC
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two...
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Why Location Marketing Should Be the Foundation of Your 2017 Marketing Plan
Friday, October 07, 2016
Molly Livermore
81% of consumers go online to search for products and services to make local buying decisions. This has big businesses beginning to see that local marketing should be at the core of their marketing...
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Independent Research Firm Highlights the Importance of Local Search for Brands
Tuesday, September 13, 2016
DAC
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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