Blog

Your Local Search Holiday Checklist
Wednesday, December 12, 2018
Zoran Dobrijevic
Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local...
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5 Huge Changes Coming to Local Search—and How to Get Ahead
Tuesday, December 11, 2018
Kyle Harris
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying...
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Want to Rank in Local Search? Shift Your Focus
Tuesday, December 04, 2018
Kyle Harris
The latter part of 2018 has been bustling for local search engine optimization. Google released a Google My Business App, changed how service-area businesses function in maps, and is now allowing...
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October 2018 Local Presence Management Roundup
Thursday, November 01, 2018
Zoran Dobrijevic
Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with...
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Google is Stealing Your Website Traffic, but Don’t Panic
Thursday, September 06, 2018
Kyle Harris
If you are seeing a drop in traffic to your website in 2018 I can assure you, you are not alone. With SERPs looking a lot more like the below and Knowledge Panels housing vast amounts of information,...
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August 2018 LPM Roundup
Thursday, August 30, 2018
Zoran Dobrijevic
With most local presence management news seeming to be minor Google UI updates that affect only 0.01% of users in one specific city, it can be easy to ignore most of the information coming in. That...
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The Effect of Online Visibility on Customer Engagement
Friday, May 25, 2018
Kyle Harris
Many marketers struggle with showing the exact value of proper business listing management. Everyone knows that having your business information correct on search engines, directories, voice...
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How to Optimize Your Email Signature to Generate More Reviews
Friday, March 16, 2018
Kyle Harris
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert...
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Localizing Your E-commerce Digital Media Strategy
Thursday, January 18, 2018
Eli Grant
Despite its proven impact on results, localization is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multi channel retailers view localization as...
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Year in Review: 6 Big Google Updates for Local Search in 2017
Thursday, January 11, 2018
Kyle Harris
Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most...
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