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Why Local Presence Management is critical for your brand health
Thursday, April 27, 2023
The world of SEO is an everchanging landscape, and one area organizations may overlook when managing their organic content is local search. Local search, which involves optimizing a company’s...
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Google releases past reviews as new, which may have significant impact to your brand’s perception online
Thursday, March 16, 2023
In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these...
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Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance
Tuesday, March 07, 2023
Online reviews are an important tool for consumers in today’s digital age. Reviews help customers make informed decisions before making a purchase and give insight into the quality of the...
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Revealed: How photos and upvotes impact review visibility
Tuesday, January 10, 2023
And that’s a wrap! December brought the curtain down on another eventful year in local search, and there were no major updates and releases during what is a major holiday season in large parts...
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Google launches a host of new features for Search, Shopping, and Maps
Monday, November 28, 2022
The holiday season is here and the pace of change is picking up in local search. Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital....
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Google launches new World Cup attribute for venues showing games
Wednesday, November 23, 2022
Sara Kudlowsky
With the World Cup having already kicked off, Google is asking certain businesses—particularly bars and restaurants—if they will be showing World Cup games at their location. If listing owners...
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Google doubles up its updates and tightens review guidelines
Monday, October 31, 2022
We may be heading towards the end of 2022, but the change of pace never lets up in local search. Let’s run through all the updates you need to know before the holiday season arrives! Google...
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Google adds “Neighborhood Vibe” to Maps
Wednesday, October 19, 2022
DAC
Wouldn’t it be nice if Google Maps gave you an instant flavor of the particular area you’re looking at? The platform, after all, is no longer used for driving directions...
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Google reveals new “Products” tab for Google Business Profile (GBP) listings
Thursday, September 29, 2022
The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s...
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Google launches major “helpful content” algorithm update
Wednesday, August 31, 2022
Even during the laziest days of late summer, the world of local search keeps turning. In fact, this August brought more than its fair share of major changes and noticeable updates. Here’s all...
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