Blog

February 2019 LPM Roundup
Friday, March 08, 2019
Zoran Dobrijevic
Maintaining optimal business listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate....
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Want to Better Understand the Competitive Landscape? Get Granular
Thursday, February 21, 2019
Zoran Dobrijevic
For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all...
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How to Help Your Nested Locations Thrive in Local Search
Thursday, February 14, 2019
Zoran Dobrijevic
Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where...
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January 2019 LPM Roundup
Tuesday, February 05, 2019
Zoran Dobrijevic
While most of us recovered from our holiday exertions as 2018 ticked over into 2019, others were hard at work at the coalface of local search. That includes our very own Eli Grant, who penned an...
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How to Win at Local: 4 Ways to Build a Hyperlocal Strategy
Thursday, January 31, 2019
Justin Teng
In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically...
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December 2018 Local Presence Management Roundup
Tuesday, January 15, 2019
Zoran Dobrijevic
The holiday season is a busy time for everyone whether you work in local digital marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not...
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Manage Reviews with Ease Using Pre-Populated Responses
Thursday, January 03, 2019
Zoran Dobrijevic
It has been shown time and time again that responding to online reviews is a necessity for any business. In fact, modern consumers expect a review response within 24 hours, and brands who provide...
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November 2018 Local Presence Management Roundup
Thursday, December 13, 2018
Zoran Dobrijevic
The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google...
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Your Local Search Holiday Checklist
Wednesday, December 12, 2018
Zoran Dobrijevic
Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local...
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5 Huge Changes Coming to Local Search—and How to Get Ahead
Tuesday, December 11, 2018
Kyle Harris
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying...
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