Blog

Google Rolls out Three Positive Changes for Marketers
Tuesday, November 07, 2017
Kyle Harris
2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right...
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Video Reviews for Google Maps: The Next Generation of Content and Feedback
Thursday, October 05, 2017
Kyle Harris
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or...
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Listing Management for Your Business: What’s Next?
Tuesday, September 26, 2017
Brett Fritz
As we reach the last quarter of 2017—more than 10 years after the introduction of Google Maps—the need for businesses to effectively manage their listings online is, for most marketers, a...
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The DAC Guide to Google My Business Optimization for Multi-Location Brands & SMBs
Thursday, August 24, 2017
Kyle Harris
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your...
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DAC Launches Review Solicitation and Sentiment Tools
Monday, April 17, 2017
Kyle Harris
We’re always looking ahead for what marketers and businesses will need to be successful. In 2017 that includes a foolproof strategy to manage online customer reviews and brand sentiment. Brands can...
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Local SEO Pt. 3 – Bringing It All Together
Wednesday, February 08, 2017
DAC
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
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Independent Research Firm Identifies Location Management Platforms for Brands
Wednesday, January 25, 2017
DAC
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go....
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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The Future of Local Presence Management
Monday, November 21, 2016
Brett Fritz
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local...
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Now You See Me, Now You Don’t – Local SEO Pt. 2
Wednesday, November 02, 2016
DAC
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two...
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