Blog

Local SEO Pt. 3 – Bringing It All Together
Wednesday, February 08, 2017
DAC
In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google...
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Independent Research Firm Identifies Location Management Platforms for Brands
Wednesday, January 25, 2017
DAC
In today’s digital world, location information is more fragmented than ever and consumers are demanding far more than basic name, address and phone number information when deciding where to go....
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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The Future of Local Presence Management
Monday, November 21, 2016
Brett Fritz
It’s that time of year again when we begin to reflect on all that happened in the past year and pull out the crystal ball to speculate on what the 12 months ahead may hold. In the world of local...
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Now You See Me, Now You Don’t – Local SEO Pt. 2
Wednesday, November 02, 2016
DAC
In part 1 of this series I introduced the concept of local SEO and illustrated its importance to digital marketing. In the second installment, my goal is to provide actionable insights into two...
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Why Location Marketing Should Be the Foundation of Your 2017 Marketing Plan
Friday, October 07, 2016
Molly Livermore
81% of consumers go online to search for products and services to make local buying decisions. This has big businesses beginning to see that local marketing should be at the core of their marketing...
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Independent Research Firm Highlights the Importance of Local Search for Brands
Tuesday, September 13, 2016
DAC
In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up...
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Now You See Me, Now You Don’t – Are You Losing In Local SEO?
Thursday, September 01, 2016
DAC
From single location businesses to massive brands with hundreds, or even thousands of stores, “local search” and “local marketing” are buzzwords that we’ve been hearing for a number of...
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Reviews and Reputation Management – Keep Your Ear To The Street
Wednesday, June 08, 2016
Peter Gourlay
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no...
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Context is King as Google AdWords Announces Major Changes
Monday, June 06, 2016
DAC
Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search...
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