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In a Black and White World, Let’s Talk Yellow!
Tuesday, April 03, 2012
Lynn Duffy
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his...
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How to Increase the Effectiveness of Your Local Directory Ads
Wednesday, March 28, 2012
Amy Rybczynski
Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...
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Confessions of a Yellow Pages User
Friday, February 17, 2012
Lynn Duffy
It’s true… I admit it. I have actually taken out those Yellow Pages that sit in my house, and have used them multiple times in the past few years. I know this is not a popular statement...
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An Alternate Universe …Test… Refine… Repeat…
Friday, February 10, 2012
Talking about the value of the Print Yellow Pages is difficult these days. It is not a matter of producing evidence of performance— that is surprisingly easy. In a world that is thriving on digital...
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Canpages cancelling print directories: The continued evolution of the Canadian directory landscape
Friday, February 03, 2012
Less than two years after spending $225 million to buy its telephone directory rival Canpages Inc., Yellow Media Inc. has decided to discontinue the distribution of the Canpages print directories....
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Does Generation Y use Print Yellow Pages?
Wednesday, February 01, 2012
Rebecca Frantz
Generation Y, the segment of the population born roughly between the early 1980s to the late 1990s, has been characterized as a digital demographic. It’s easy to assume that twenty-somethings in...
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Does The Connected Consumer Still Consult Traditional Print Media?
Wednesday, January 18, 2012
In recent years, as search engine usage has dominated headlines, there has been a widespread pessimism about the survival of the print medium. This applies not only to newspapers and magazines but...
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Local Marketing: Customers Left Out in the Cold
Thursday, November 17, 2011
For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would...
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Wednesday, November 02, 2011
Phil Britton
This week I attended Local University WNY in Ellicottville, NY.  Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by...
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Google Places and Third Party Snippets
Tuesday, October 18, 2011
Phil Britton
Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page. The strange piece of content here is the snippet from...
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