Blog

Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local.  This move will effectively make Google Place Pages a memory, replacing those...

When talking about Print Yellow Pages (PYP) usage, many are quick to quote the decreasing trend in overall PYP references. However, looking at an overall figure is not the end of the story. Print...

Even in these recessionary times, advertisers who maintained their directory ad programs experienced an increase in calls, profit and return on investment. A recent Patek analytics study looked at...

Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in...

When I joined DAC’s research department six years ago, one of the tasks that landed on my desk was to track monthly the number of Yellow Pages directories in print in both the US and Canada. I...

Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his...

Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...

It’s true… I admit it. I have actually taken out those Yellow Pages that sit in my house, and have used them multiple times in the past few years. I know this is not a popular statement...

Talking about the value of the Print Yellow Pages is difficult these days. It is not a matter of producing evidence of performance— that is surprisingly easy. In a world that is thriving on digital...

Less than two years after spending $225 million to buy its telephone directory rival Canpages Inc., Yellow Media Inc. has decided to discontinue the distribution of the Canpages print directories....