Blog

Digital media in a COVID-19 world
Thursday, April 09, 2020
DAC
By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If...
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13 ways to prepare for the post-pandemic consumer
Wednesday, April 08, 2020
Zoran Dobrijevic
Many businesses would love to dedicate more time to embrace every possible online optimization. But the business of running a business usually takes precedent, and you know what that means:...
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How to be data-driven in a crisis
Wednesday, April 01, 2020
DAC
In times of extraordinary change, how should businesses navigate and interpret the massive quantities of data coming their way? Here at DAC, our strategic planners, analysts, and insights specialists...
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Local search and COVID-19: What we know so far
Tuesday, March 31, 2020
Zoran Dobrijevic
A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a...
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Our lasting adaptations will create the new normal
Monday, March 30, 2020
Robert Cooney
Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true:...
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The new normal: Accelerating to a digital future
Wednesday, March 25, 2020
Nasser Sahlool
🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to...
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COVID-19: What you need to be doing in local search right now
Tuesday, March 24, 2020
Kyle Harris
COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that...
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5 urgent pandemic lessons from European businesses
Monday, March 23, 2020
Koen Smeets
While COVID-19 is quickly spreading across North America, we are (hopefully) close to the peak of it in Italy and Spain. With full lockdowns in place to maximize social distancing and fines for...
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COVID-19: Google disables all local reviews
Monday, March 23, 2020
Kyle Harris
Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening...
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DAC statement on COVID-19
Tuesday, March 17, 2020
DAC
As communities around the world grapple with a global pandemic, DAC has taken precautions to ensure the safety of our staff and partners, and, importantly, to deliver on our commitments to our...
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