Blog

A few months ago, Google came out with an eBook called Zero Moment of Truth. The premise of the book is that consumers are impacted by a multitude of information sources at various stages of the...

The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is...

If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But...

“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media...

Our discussion on the value of visitor feedback to your site continues… Thanks to an NCAA basketball promotion, Capital One‘s Facebook fans increased by more than 700% in less than two...

In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has...

We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...

It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...

It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...