Blog

Maximizing Social Media Value
Thursday, April 08, 2010
Michael Orpen
We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other...
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Social Media ROI
Thursday, April 01, 2010
Nasser Sahlool
It’s a question many marketing professionals struggle with – we want to start a social media initiative, but don’t know what resources we should put behind it because we can’t...
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Strategy, tactics and change management in the digital environment
Monday, March 29, 2010
Nasser Sahlool
It’s a challenge for any digital agency – a client hires you to complete a specific task and deliver on a tactical goal. Nothing unusual in that. The difficulty develops around the...
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