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It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion...

The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...

As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local...

We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand...

Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...

As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year....

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing...

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems...

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...