Blog

3 Skills Every Copywriter Needs to Succeed in Digital Marketing
Thursday, March 22, 2018
Hilary Marchildon
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
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Tis the season: Holiday marketing trends from Google’s Head of Industry Retail, Kristina Elkhazin
Thursday, November 23, 2017
Kimberley Carrera
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year....
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How to Make the Most of Your Localized Content Strategy
Wednesday, November 22, 2017
Tzvi Grosman
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing...
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The Great Generational Debate: Do Millennials Identify with Their Label?
Wednesday, November 01, 2017
Witty Tse
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems...
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Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
Wednesday, September 27, 2017
DAC
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...
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Top 6 Content Marketing Tools of 2017 (So Far)
Tuesday, September 12, 2017
DAC
Content marketers in the digital space understand the complexities that come with aligning messaging and content with users throughout the purchase funnel. Developing and curating content can be a...
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Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing
Wednesday, August 16, 2017
David Welsh
It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses...
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Whitepaper: Customer-First Approach is Key for Retailer Marketers
Friday, June 16, 2017
DAC
We are thrilled to announce the launch of our latest white paper, Customer-First Retail, examining the importance of local and customer experience for retailers hoping to connect with today’s...
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Leveraging Local Facebook Pages
Monday, April 24, 2017
Molly Livermore
If your brand is on Facebook —as most modern brands are—it’s time to make sure you look beyond your main Facebook page and pay very close attention to what is happening on your Local Facebook...
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How Well Do You Know Your Customer’s Journey?
Wednesday, January 25, 2017
Molly Livermore
When I speak with clients, I often ask them to take me down the road of their digital customer journey. This keeps the conversation open and free-flowing. I usually learn a lot about what my clients...
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