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Digital moves fast.
Tuesday, November 27, 2018
It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion...
Tuesday, November 13, 2018
The days of creating vision boards and having to browse through catalogues to plan your next purchase are long over, thanks—in part—to the creation of Pinterest. What’s the big deal about...
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on...
Tuesday, July 24, 2018
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local...
Thursday, July 05, 2018
We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand...
Thursday, March 22, 2018
Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired...
Thursday, November 23, 2017
As we get ready to roast chestnuts over an open fire and listen to Mariah Carey’s All I want for Christmas is You on repeat, retailers are in full swing preparing for the busiest time of the year....
Wednesday, November 22, 2017
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing...
Wednesday, November 01, 2017
Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems...
Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)
Wednesday, September 27, 2017
Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t...