 (From Left) Neg Norton,President, Yellow Pages Association, Rick Desautels, President, DAC Group/Cleveland, Pat Vihtelic, Marketing Process Manager, Progressive Insurance, Kerry Breitenbach, Marketing Analyst, Progressive Insurance, Kiran Prashad, VP of Operations, DAC Group, Linda Cowan, VP, DAC Group/Cleveland, Tony Vicich, Emcee and Professional Comedian |
Las Vegas (April 7, 2008) – DAC Group, one of North America’s largest agencies providing strategies to drive customer leads, took home honors again at this year’s Yellow Pages Association (YPA) Annual Conference and Exhibition. DAC Group was cited in the CMR (Certified Marketing Representative) category, competing against some of North America’s largest directional agencies. DAC Group added awards in two categories, to total six YPA Industry Excellence awards for the agency in the past two years, including four gold winners. YPA award recipients include publishers, marketers, and associated companies that contribute to a $26-billion dollar industry, worldwide. The theme this year was "New Tools, New World", and spotlights the Innovation and Strong ROI Value available to advertisers in the Yellow Pages and Local Search Industry.
For work done in 2007, DAC Group won gold with Progressive Insurance in the Process Innovation category, for the agent program roll-out. In the National Advertiser Success Story – Electronic Products category, DAC Group was also awarded Silver for work done with JP Morgan Chase on Internet Yellow Pages.
"Industry Excellence Award winners are recognized for delivering advertisers the most effective and efficient means of reaching their customers through print and Internet Yellow Pages advertising," said Neg Norton, YPA president. "With innovative products and programs, Yellow Pages publishers, suppliers and certified marketing representatives continue to deliver local and national advertisers superior return on investment."
“The Yellow Pages Association's continued recognition of our work is an indication of the quality of service we provide each of our clients,” said Norm Hagarty, the CEO of DAC Group. “A CMR winning multiple awards is significant. We must thank our clients for their trust in the services we provide, and for supporting their brands through Yellow Pages, Internet Yellow Pages and Search media.”