DAC, in Partnership with David Lloyd Clubs, Named Finalist at the 2024 European Search Awards

As fitness venues strive to recover from economic headwinds, David Lloyd Clubs has set its sights on redefining its presence as a premier wellness destination. In an industry where convenience is prioritized, simply being another option is not enough.

In partnership with DAC, David Lloyd Clubs aims to dominate local search results. Our strategy leverages specific “gym with” searches, transforming everyday amenities into unique selling points that resonate deeply with the target audience.

This innovative approach did not just increase visibility; it transformed how potential members discovered and interacted with their local clubs online, leading to impressive gains in organic traffic and member sign-ups. Our results have deservedly placed DAC and David Lloyd Clubs on the shortlist for both Best Use of Search – Travel/Leisure and Best Local Campaign at the 2024 European Search Awards.