2017 SEMPO Global Awards: SEM Campaign of the Year

In 2017, the team behind our work with Bridgestone Retail Operations (BSRO) and Bridgestone Americas Tire Operations (BATO) was recognized with a prestigious SEMPO award, a global honor recognizing the best in paid search.

We completely restructured BSRO’s search campaigns by creating an Enterprise-to-Local strategy that smartly balances brand-level messaging with highly qualified hyperlocal targeting to drive in-store visits. Our engagement had an instant, award-winning impact—and has gone from strength to strength ever since.