2017 Kenshoo Infinity Awards: Outstanding Mobile Paid Search Optimization

Kenshoo Infinity Awards

In 2017, we won a Kenshoo Infinity Award for Outstanding Mobile Paid Search Optimization for our work with auto care and tire industry leader Bridgestone Retail Operations (BRSO).

With four retail brands and more than 2,200 stores nationwide, BSRO was faced with skyrocketing costs and intense competition, but our Enterprise-to-Local paid search strategy has driven exceptional results. In the first year alone, we increased tire quotes by 38%, coupon print-outs by 88%, appointments by 6%, and calls by 72%—all against a 14% reduction in overall spend.

Learn more about a program that continues to drive spectacular growth, and find out why it won a Kenshoo Infinity Award even before it had reached full maturity.