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The art (and chaos) of modern marketing.
Each episode unpacks the forces reshaping marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.
If everyone is talking about your brand, but AI still doesn’t trust it, does it even count? In this episode of Shift Happens, host Nasser Sahlool is joined by Jenna Watson, SVP of Media at DAC, and Dan Temby, Head of Technology and Analytics at DAC, to explore why authority, authenticity, and third-party validation are becoming essential brand signals. Together, they unpack how media now builds trust with both people and machines, why every mention can influence AI-powered discovery, and what brands must do to tip the algorithmic dice in their favor. The takeaway? Showing up is no longer enough. Brands need the proof to be included, cited, trusted, and recommended. No pressure.
Discover expert perspectives and actionable ideas to optimize your marketing strategy today.
Feeling curious? Ask your most burning marketing questions and we’ll answer them in a future episode.
