Actionable data science

Tap into the unrealized potential of your data to reveal critical insights, fuel your decision-making, and unlock powerful business outcomes—now and into the future. 

The science of better business decisions

While business intelligence focuses primarily on the present day, data science looks to the future. Using AI-powered tools to extract insights from historical data and wider industry trends, our data scientists forecast change, predict business outcomes, and equip you to make informed, long-term decisions that move your brand forward.

LET’S TALK DATA SCIENCE

We specialize in Media Mix Modeling to evaluate and optimize the performance of your marketing efforts across all channels. By integrating data science techniques, machine learning, and statistical analysis in a privacy-compliant way, we provide a holistic view of media impact and guide strategic investment decisions.

Our data science consulting services include comprehensive Customer Journey Analysis, leveraging tools like Google Analytics and Tableau. We map and analyze every touchpoint to understand customer behavior, predict outcomes, and create data-driven strategies that enhance engagement and drive conversions.

DAC’s Proove Intelligence team excels in Customer Segmentation, using advanced data science to categorize audiences by behavior, demographics, and preferences. This allows us to create personalized strategies that resonate with each segment, enhancing satisfaction, driving growth, and refining insights with third-party data.

We utilize AI and machine learning to enhance business intelligence and predictive analytics. Our team of data scientists applies these technologies to forecast trends, optimize campaigns, and support smarter, data-driven decisions that maximize ROI.

Our data engineering services ensure your data assets are securely managed and optimized for deep analysis. We also focus on localized strategy development, using regional data to tailor marketing efforts that resonate with specific audiences, driving higher conversion rates and stronger local engagement.
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One platform.
One vision.

Complex data environments make it challenging to extract actionable insights—unless you can tap into to a team of scientists and an integrated platform that turns raw data into strategic intelligence across your business.

EXPLORE IRIS

Seamlessly integrated for impact

Question, research, hypothesis, experiment, analysis, conclusion. From broad business goals to specific challenges, our scientific method sets the standard. But even greater results await when our data scientists collaborate with their fellow experts across DAC.

Data science in action

People running in a marathon, focused on the legs and feet of the participants.

Mixed media modeling white paper

  • Most brands now view mixed media modeling (MMM) as a critical part of the analytics toolkit, but are often misled about what it can and cannot do.
  • Break down the myths of MMM and get ahead of the curve with our exclusive (and free!) white paper.

Download the white paper