Tag Archives: native advertising

The Advertiser’s Guide to Instagram Ads

Instagram ads are the new frontier, and marketers are the pioneers. Whether you are familiar with Facebook advertising or not, if you haven’t ventured to the land of Instagram ads yet, now is the perfect time to do so. It’s likely that your target audience will be checking their Instagram accounts over the summer for […]

How to create Gmail Ads to win low-CPA conversions

After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London yesterday about how to successfully implement Gmail Ads. Speaking alongside the best minds in marketing, I was honoured to get to share what I’ve discovered with my friends and colleagues at the conference. […]

The Art of Native Advertising – Part II

Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final instalment of this series, we will dive deeper to better […]

The Art of Native Advertising

 Part one of this two part series will provide a working level understanding of native advertising – what it means, what it looks like and why it improves performance. In part II, we will apply this understanding to help uncover and instil best practices when crafting a native ad. As digital marketing continues to evolve, […]

This Week In Organic

This Week In Organic is a new online Google hangout show, produced by David Bain (he works as Head of Growth at Analytics SEO). The show looks at the latest trends and discussion points in the past week in the world of organic search. Last week’s guests were our own founding director at Ambergreen, Grant […]

UK Mobile Digital Ad Spend figures for 2014

As the latest UK Digital Ad Spend figures are published for 2014 (courtesy of the IAB / PWC), it comes as no surprise to see that the mobile advertising space continued to grow at an alarming rate – faster than any other channel. The UK spent £1.625 billion on mobile advertising in 2014, demonstrating an increase […]

Digital Media and the Journey of Insidious Intent

In honour of World Poetry Day, March 21 2015… There are times I more acutely see the generation gap wrenching open before me like a canyon on the landscape of digital marketing. I’m on one side yelling across the chasm to my talented colleagues in the paid media department, asking such questions as how does […]

Part 2: Native Programmatic Advertising

With the first part of the long anticipated Native advertising guidelines recently released by IAB, digital marketing focus has shifted once more to Native Advertising. What adds to the excitement is that the IAB is close to completing the OpenRTB API Specification 2.3, which for the first time includes two buzzwords of the digital marketing […]

Part I: Introduction to Native Advertising

What is Native Advertising? Now that is a tricky question! Despite its’ increasing popularity and use over the past few years, native advertising remains one of the most ambiguous and controversial marketing terms. First of all it still lacks an official definition. One can find a plethora of terms used to describe native content such […]

Why John Oliver is Wrong about Native Advertising

Originally posted on Strategy Online – August 18, 2014 On his HBO show Last Week Tonight, comedian John Oliver recently took an admittedly pretty funny shot at the concept of native advertising. His basic point was that the blurring lines between objective content and marketing pieces threaten journalistic integrity and consumer trust in the media. […]