The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not just videos and social media, either: 60% of all search queries now take place on mobile devices. But: mobile doesn’t […]
Keyword rankings change all the time. It makes sense most of the time. Consistently producing engaging, relevant content? Your keyword rankings should exceed your competitors’. A competitor finally sorted out their categories? Their keyword rankings will probably rise, too. But what about when the fluctuations seem to occur out of nowhere? Following some original research, […]
Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?
In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and organic listings appear underneath, starting with Position 1. Over the past couple of years, however, Google […]
See that guy down there? His name is “Stressed Out PPC Manager.” Look at him – he’s so stressed out! You can see it in his furrowed brow. Why, you ask? His accounts are packed with duplicate keywords, but he doesn’t have time to manually remove them. There’s a simple way to solve his problem: […]
There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google announced that Penguin has become a permanent, real-time part of their core algorithm. So here’s the question everyone’s asking: Will my site […]
Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon. It’s also the most interesting marketing development we’ve seen in years. The crazy thing is, that’s not even an overstatement. The game itself may stand […]
Digital marketers all across the UK are gearing up for SMX London on 18-19 May 2016. Sponsored by big names including Bing, Google, and Moz, the event will see some of the best digital marketers in the UK sharing the latest innovations and practices on search marketing.
The internet has been a blaze over the past few days with the news that Google have remove ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]