AI, AI, AI, AI. It’s THE topic that has captured the world’s attention. From watercooler conversations to industry conferences, we simply can’t stop talking about the remarkable advancements in artificial intelligence. In this blog article, we will delve more specifically into AI’s transformative impact on paid and organic search—and what it means for you as […]
We have a zero-tolerance policy against racism or any other form of discrimination. But, in light of recent global events, we know that it’s not enough to simply state what you are for and against. Forward-thinking organisations like DAC have a duty to affect meaningful change by sharing our experiences, challenging our preconceptions, and enriching […]
They say rumors are usually more exciting than the truth. But right now we’re talking about a particularly intriguing piece of speculation—that Apple may be attempting to launch a search engine—that could have game-changing real-world consequences. And although it is currently little more than hearsay, it has a couple of compelling causes: Apple has posted […]
Cookies enable various experiences we’ve come to expect as users of the internet: remaining logged in to our email accounts; keeping our preferred settings on the sites we visit most; our favourite brands remembering our shipping address for purchases. Cookies have also been the primary mechanism that allows marketers to find users based on their […]
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of data capture but also have more control over their data and how it’s used. In theory, this type […]
Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users’ friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users’ feeds with […]
Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets to buy and optimize against, display remains a critical (and ever-changing) part of the marketer’s toolkit. In 2017, we heard […]
As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with audience inputs limited to generalities like age, gender and household income. With the rise of programmatic, many brands used technology […]
In part one of this three-part series on using aligned digital media strategies to boost business objectives, I reviewed considerations for new customer acquisition via digital channels and tactics. While acquisition remains a top priority for marketers today, it is equally important to retain those customers once they’re acquired. Customers dictate their relationships with brands […]
“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number […]