Read more from David Welsh
![](https://www.dacgroup.com/wp-content/uploads/2024/03/Blog-articles-Banners-3.png)
![](https://www.dacgroup.com/wp-content/uploads/2022/09/ITF-Ep15-CoverArt_ITF-Ep12-Podcast-Rewind-ENG.png)
Podcast rewind: 3 insights into SEO’s radical reinvention
David Welsh | September 14, 2022
Search engine optimisation may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as SEO, and much of it is…![](https://www.dacgroup.com/wp-content/uploads/2021/07/ITF-Ep10-Podcast-Rewind-EN.jpg)
Podcast rewind: 5 insights from Björn’s brilliant B2B blueprint
David Welsh | July 23, 2021
Marketers have long joked that B2B really stands for “boring to boring”. But does that gag still ring true in 2021? Haven’t business-to-business frameworks evolved since the dawn of the digital age? Is B2B really…![](https://www.dacgroup.com/wp-content/uploads/2021/06/ITF-Ep9-Podcast-Rewind-EN.jpg)
Podcast rewind: Where we’re going, we won’t need cookies
David Welsh | June 24, 2021
Do not adjust your set—this is not a rerun! Although we explored the demise of third-party cookies in last October’s inaugural episode of Inside the Funnel, a lot has changed since then. In short, the…![](https://www.dacgroup.com/wp-content/uploads/2021/05/ITF-Ep8-Podcast-Rewind-ENG.jpg)
Podcast rewind: 5 hot takes from Shingy, the fabled “Digital Prophet”
David Welsh | May 19, 2021
David “Shingy” Shing is always on the front foot. In fact, the only thing that precedes this modern marketing icon is his reputation as a forthright futurist, speaker, creative director, strategic digital consultant, entrepreneur, and…![](https://www.dacgroup.com/wp-content/uploads/2021/04/ITF-Ep7-Podcast-Rewind-ENG-1.jpg)
Podcast rewind: 4 predictions about the death of the website
David Welsh | April 28, 2021
Phone booths. Floppy disks. Pagers. MySpace. Almost every obsolete innovation was once considered an indispensable daily essential that would last as long as the world kept turning. But look at them now: dusty, distant, described…![](https://www.dacgroup.com/wp-content/uploads/2021/03/ITF-Ep6-Podcast-Rewind-ENG.jpg)
Podcast rewind: Jay Baer’s 5 priceless insights into customer experience
David Welsh | March 16, 2021
In the latest episode of Inside the Funnel, Dan, Nasser, and Jenna set their sights on one of digital marketing’s most elusive and nuanced topics: customer experience (CX). And who better to grill than the…![](https://www.dacgroup.com/wp-content/uploads/2021/01/Podcast-Rewind-ENG.jpg)
Podcast rewind: 3 lessons learned about digital transformation
David Welsh | February 24, 2021
Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it mean? In the fifth…![](https://www.dacgroup.com/wp-content/uploads/2021/01/Ep4-PodcastRewind-1.png)
Podcast rewind: 4 takeaways from our omnichannel episode
David Welsh | January 21, 2021
Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the marketing lexicon, the industry is…![](https://www.dacgroup.com/wp-content/uploads/2020/08/BTH-Series-007.jpg)
Behind the Headlines: The accelerated rise of ecommerce
David Welsh | August 20, 2020
The headline has been months in the making, and we always knew what it would say: the COVID-19 pandemic has driven unprecedented growth in ecommerce as shoppers stay away from physical stores. But has this…![](https://www.dacgroup.com/wp-content/uploads/2020/04/LPM-April-2020.jpg)
April 2020 Local Search Roundup
David Welsh | April 30, 2020
Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease…![](https://www.dacgroup.com/wp-content/uploads/2020/04/covid-uk2.jpg)
5 ways food businesses can communicate better during COVID-19
David Welsh | April 6, 2020
Coronavirus has turned the UK’s upside-down. With no exaggeration, there has never been a peacetime situation like it. Restaurants and catering businesses are having to transform their business models at breakneck speed to remain viable.…![](https://www.dacgroup.com/wp-content/uploads/2020/03/covid-06.jpg)
Local search and COVID-19: What we know so far
David Welsh | March 31, 2020
A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a couple of…![](https://www.dacgroup.com/wp-content/uploads/2020/02/BTH-Series-005.jpg)
Behind the Headlines: Lessons from BA’s £183 million data-breach fine
David Welsh | February 20, 2020
Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when BA’s appeal period came…![Sweet couple having a romantic dinner](https://www.dacgroup.com/wp-content/uploads/2020/02/cheers.jpg)
How to woo your local customers this Valentine’s Day
David Welsh | February 12, 2020
Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in…![](https://www.dacgroup.com/wp-content/uploads/2019/11/BTH-Series-004-1.jpg)
Behind the Headlines: Google kindly stands up for retailers… or does it?
David Welsh | November 25, 2019
It’s said that the rise of Google, Amazon, and other tech giants will inevitably spell the end for physical retail. Why spend hours in the produce aisle when your supermarket will deliver your shopping in…![](https://www.dacgroup.com/wp-content/uploads/2017/08/iStock-524532676.jpg)
Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing
David Welsh | August 16, 2017
It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are…![](https://www.dacgroup.com/wp-content/uploads/2014/10/writing-e1437766822222.jpg)