Author Archives: David Welsh

April 2020 Local Search Roundup

Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease to be relevant after COVID-19. Many of Google’s product releases are general “quality of life” improvements that could potentially have […]

5 ways food businesses can communicate better during COVID-19

Coronavirus has turned the UK’s upside-down. With no exaggeration, there has never been a peacetime situation like it. Restaurants and catering businesses are having to transform their business models at breakneck speed to remain viable. Many have switched to takeaway or delivery exclusively, while others have even become temporary grocers. Good communication is essential to […]

Local search and COVID-19: What we know so far

A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a couple of weeks ago, it’s time to stand back and take stock. Here are the most significant developments so far—the ones that […]

Behind the Headlines: Lessons from BA’s £183 million data-breach fine

Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when BA’s appeal period came to an end in January 2020, the Information Commissioner’s Office (ICO) delayed its final decision for several more months. What’s […]

How to woo your local customers this Valentine’s Day

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]

Four Big-Brand Grammar Gaffes—and Why Language Matters So Much in Marketing

It can take time, effort and expertise to craft a compelling marketing message. In fact, it’s all too easy to imagine the minute hand whirring around the clock—and the associated expenses climbing—as entire days are spent creating brand archetype word clouds, devising virulent hashtags and debating whether a flashy new subheading should call out “premium” […]

Landing Page Copy: 8 Tips For Hitting the Right Note

You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of high-traffic short-tail and conversion-friendly long-tail. In short, you’re ready for an influx of traffic… or are you? Without effective landing page copy, you risk squandering the […]