Author Archives: David Welsh

Podcast rewind: Jay Baer’s 5 priceless insights into customer experience

In the latest episode of Inside the Funnel, Dan, Nasser, and Jenna set their sights on one of digital marketing’s most elusive and nuanced topics: customer experience (CX). And who better to grill than the world’s most inspirational CX keynote speaker (and certified barbecue judge), Jay Baer? Jay set the bar as the podcast’s first […]

Podcast rewind: 3 lessons learned about digital transformation

Digital transformation is one of the business world’s most misconstrued concepts. But if it doesn’t mean getting a new marketing stack or moving from carbon paper to Excel, what does it mean? In the fifth episode of Inside the Funnel, Jenna, Nasser, and Dan explored and explained why digital transformation is about customer experiences and […]

Podcast rewind: 4 takeaways from our omnichannel episode

Hold on a second… Didn’t we resolve this whole “omnichannel” thing seven or eight years ago? Well, yes and no. Though a decade has passed since omnichannel first entered the marketing lexicon, the industry is still getting to grips with its exact definition (yes, really) and how it’s best brought to life. With her unparalleled […]

Behind the Headlines: The accelerated rise of ecommerce

The headline has been months in the making, and we always knew what it would say: the COVID-19 pandemic has driven unprecedented growth in ecommerce as shoppers stay away from physical stores. But has this rising tide lifted all boats? Did Q2 2020 favor one industry more than any other? Have major retailers doubled down, […]

April 2020 Local Search Roundup

Full shelter-in-place orders were in place all over the world for much of April 2020. Unsurprisingly, most local listing developments were in direct response to the pandemic. But that doesn’t mean these updates will cease to be relevant after COVID-19. Many of Google’s product releases are general “quality of life” improvements that could potentially have […]

5 ways food businesses can communicate better during COVID-19

Coronavirus has turned the UK’s upside-down. With no exaggeration, there has never been a peacetime situation like it. Restaurants and catering businesses are having to transform their business models at breakneck speed to remain viable. Many have switched to takeaway or delivery exclusively, while others have even become temporary grocers. Good communication is essential to […]

Local search and COVID-19: What we know so far

A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a couple of weeks ago, it’s time to stand back and take stock. Here are the most significant developments so far—the ones that […]

Behind the Headlines: Lessons from BA’s £183 million data-breach fine

Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when BA’s appeal period came to an end in January 2020, the Information Commissioner’s Office (ICO) delayed its final decision for several more months. What’s […]

How to woo your local customers this Valentine’s Day

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]