How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email […]
Smartphones are a lot like Asian carp. Asian carp were innocently brought to North America in the ‘60s as a new food source to help control unruly algae and snail populations. This fish quickly became one of the most invasive species in modern history, decimating vegetation and destroying the spawning habitats of countless native species […]
In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this past year we saw a pattern in the way consumers interact with businesses. We also saw a pattern in the […]
The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]
The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]
With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the same leads, it’s more difficult than ever to cut through the noise and make meaningful connections with potential students. So […]
It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion as the trends set to dominate the industry. Those trends have become the new normal for content strategists, and we’re gazing into our […]
Another month has passed, which means more developments in the world of Local Listing Management. This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own social […]
Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and many more—coming together at the TELUS Garden Tower. Right from the start, there was a positive, collaborative energy throughout the Tower as a diverse mix of […]
Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about “omni-channel” and delivering “cross-channel experiences”. But some brands neglected to include their stores as part of this omni-channel experience and some have paid the ultimate price. You only […]