May saw the arrival of many updates in local search. Some are major, others are minor, and at least one of them is set to demonstrate the extraordinary value of user reviews. Here’s all the news you need to know, including: Google makes “virtual kitchens” eligible for Google Business Profiles Google Maps prompts users to […]
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in 2022. The last few years have even seen the rise of agencies purely dedicated to connecting influencers with brands. Influencers can be […]
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the digital sector especially, we are witnessing a sea change in employer/employee relationships, from remote working arrangements to the rise of pay transparency. But how should businesses […]
Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile (GBP) updates and SERP shake-ups. Join us on our review of the news highlights from January 2022. Making GBP secure: New seven-day […]
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on what’s to come in the new year. Digital performance media, Google platform aspirations, in-housing talent—there’s plenty of fodder for predictions. So […]
It’s one thing to talk about transformational growth, but it’s something else to actually go out into the world and achieve it—time and time again. So let’s keep it real, shall we? In this three-part series, we’re going to take a closer look at some of our most successful Google-oriented campaigns in three distinct digital […]
Do not adjust your set—this is not a rerun! Although we explored the demise of third-party cookies in last October’s inaugural episode of Inside the Funnel, a lot has changed since then. In short, the cookie-less future has come into sharper focus after Google confirmed that it will not replace third-party cookies with a direct […]
Google isn’t shy about letting us know what it wants. But in the increasingly important world of instant answers and FAQs, third-party vendors have stolen a march on the search giant, with tools like Authoritas’ FAQ Explorer anticipating Google’s desires before Google itself had a chance to elucidate. Now, for the first time, Google is providing […]
We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]
The Digital Marketing for Financial Services (DMFS) Virtual Summit connects leaders, experts, and professionals from the dynamic financial services sector across North America, serving as a melting pot of ideas to drive conversions, create loyalty, and maintain a competitive edge in an increasingly competitive industry. At the 2020 edition, DAC’s own VP of Client Strategy, […]