Tag Archives: digital marketing

DAC’s Own Felicia DelVecchio Wins Search Marketer of the Year 2019

We’re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year’s Search Engine Land Awards. Named Search Marketer of the Year, Felicia has been recognized for leading DAC’s award-winning SEM program with Bridgestone—an engagement of unprecedented scale and complexity. Felicia’s dedication to the Bridgestone account has […]

How to Engage Independent Travelers in the Digital Age

Click. Click. Click. Click. The familiar sound of convenience. But do you remember what it was like planning a trip before the internet was a thing? No websites, no apps, no e-tickets, no online bookings. Just the thought of it may be an anxiety trigger for those of us who have grown overly dependent on […]

May 2019 LPM Roundup

This past month, Google made a number of changes to their search engine results pages (SERPs). They’ve been naturally integrated so most users will have no issue adopting them—some may not even notice that this wasn’t the way things always were. Although the changes feel seamless, they are still going to have an important impact […]

The Future of Tech: 4 Key Insights from the 2019 Collision Conference

With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision is one of the fastest growing tech conferences in North America. This inspirational 3-day conference opened our eyes to the necessity of keeping tabs on current technological trends and the evolving […]

DAC Announces a New Local Presence Management Tool: Google Ranking Plus

We’re excited to announce the launch of our latest product, Google Ranking Plus. This tool is like no other offered in the local search market. It allows business managers to factor in proximity as a key ranking factor in their search analytics. To coincide with the ubiquity of smartphones, Google’s algorithm is set up to […]

The Sky Is Not Falling: Apple ITP 2.2 and What It Means For Marketers

When Apple announced this week that it would be introducing an updated version of “Intelligent Tracking Prevention” on Safari II and IOS 11, it caused quite a stir in the marketing community. What is Intelligent Tracking Prevention? Intelligent Tracking Prevention (ITP) is a privacy feature that Apple rolled out back in 2017. It was designed […]

5 Google My Business Features for Hotels (and One Big Hack)

Hospitality is one of the most competitive industries thanks to an overly crowded market full of everything from high-end luxury hotels and resorts to small, economy motels and hostels. Add the growing popularity of platforms like AirBnB, and it’s clear that the way travelers are searching for and booking accommodations is changing. Google and other […]

6 Things We Learned at Adobe Summit 2019

Adobe Summit has come and gone for another year. Having been fortunate enough to experience the evolution of this event over many years, it is apparent to us that Summit has quickly elevated beyond a product and platform showcase to become a barometer for the digital experience segment generally. But you have to pay close […]

Why Sentiment Analysis is Key to Effective Reputation Management

It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their star ratings above a certain threshold, which on the surface sounds reasonable. However, blindly following star ratings without understanding why those scores […]

How Econometrics Helps Us See the Bigger Picture

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific […]