The American Marketing Association Toronto Chapter (AMA Toronto) recently held its annual CMO breakfast panel to discuss the post-pandemic marketing landscape. Topics were explored, insights were uncovered, and coffee was savored. Here are our top four takeaways. Consider dividing your short-term and long-term marketing mandates and goals There’s a lot to balance in any organization, […]
May saw the arrival of many updates in local search. Some are major, others are minor, and at least one of them is set to demonstrate the extraordinary value of user reviews. Here’s all the news you need to know, including: Google makes “virtual kitchens” eligible for Google Business Profiles Google Maps prompts users to […]
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in 2022. The last few years have even seen the rise of agencies purely dedicated to connecting influencers with brands. Influencers can be […]
Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the digital sector especially, we are witnessing a sea change in employer/employee relationships, from remote working arrangements to the rise of pay transparency. But how should businesses […]
Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile (GBP) updates and SERP shake-ups. Join us on our review of the news highlights from January 2022. Making GBP secure: new seven-day […]
Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on what’s to come in the new year. Digital performance media, Google platform aspirations, in-housing talent—there’s plenty of fodder for predictions. So […]
At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their planned role in the metaverse. Now that the dust is beginning to settle, it’s time to ask “What is the metaverse?” and explore how […]
Is the fate of the future hypervirtual? If all comes together, an emerging metaverse may prove to be the tipping point. The concept of the metaverse is nothing new, but there’s renewed interest thanks to Facebook’s rebrand as Meta. And Meta is very interested in the potential of a metaverse. Association by default with what […]
It’s one thing to talk about transformational growth, but it’s something else to actually go out into the world and achieve it—time and time again. So let’s keep it real, shall we? In this three-part series, we’re going to take a closer look at some of our most successful Google-oriented campaigns in three distinct digital […]
Do not adjust your set—this is not a rerun! Although we explored the demise of third-party cookies in last October’s inaugural episode of Inside the Funnel, a lot has changed since then. In short, the cookie-less future has come into sharper focus after Google confirmed that it will not replace third-party cookies with a direct […]