Tag Archives: digital marketing

3 chatbot myths you can stop believing

Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this digital technology is fast becoming a popular customer-engagement tool in a wide variety of industries—especially as the pandemic drives consumers online. As their use becomes commonplace, it’s time to dispel […]

Round table recap: Marketing leaders share their pandemic insights

The word “disruption” has taken on new meaning for businesses amid the COVID-19 pandemic. It no longer refers to iconoclast brands tearing up industry norms, but to the fact that the pandemic has reset organizational plans and strategies all over the world—and reinvented marketers’ roles in the process. To discuss those changing roles and understand […]

Digital media in a COVID-19 world

By this point in the pandemic timeline, every business that advertises online has had to make a series of decisions about their digital advertising programs. Should they keep their programs on? If so, which tactics and how much money should they spend? Does their messaging need to change? Will it seem self-serving or artificial to […]

How to woo your local customers this Valentine’s Day

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand—or, more importantly, in love with their local store. With a little effort and planning, you can keep the home fires burning between you […]

Oscars 2020: Retail marketing lessons from the red carpet

The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and worst-dressed stars on the red carpet this year?  As digital obsessives and avid pop culture consumers, we tend to watch […]

Digital Marketing 2020: 5 ways your strategy needs to evolve

Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should be paying attention to—in the year 2020. Here are the top five trends that are shaking things up as we kick off a new […]

3 key takeaways from Retail West Vancouver 2019

On October 16, 2019, leaders from Western Canada’s most exciting retail brands took the stage during the Retail Council of Canada’s Retail West 2019 Conference at Vancouver’s Hyatt Regency. The day was packed full of speaker and panel sessions from brands including Aritzia, Saje, Best Buy, Save on Foods, Marks’, and many more—all gathered to […]

3 reasons why banks need separate ATM listings

From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online are simply looking for the nearest ATM. That’s precisely why it’s so important for banks to list their ATM […]

Behind the Headlines: Looking at another pizza the problem

Another week, another tale of woe for brick-and-mortar businesses. This time, we learned that British restaurant chain PizzaExpress was at risk of folding, following in the footsteps of Jamie Oliver’s Italian restaurants and long-established travel operator Thomas Cook. PizzaExpress ended 2018 with a staggering $1.37bn of debt, resulting in the company spending more than $112m […]

3 ways restaurants can use data to their advantage

“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant industry? Data has become one of the most important ingredients for restaurants; the ingredient that helps them stay relevant. Businesses are sitting on […]