Tzvi Grosman

3 Ways Hotels can Drive More Bookings with Localised Content

Tzvi Grosman | May 15, 2019

The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more recently have begun…

Instagram Announces a “Significant Step Forward for Shopping”

Tzvi Grosman | March 20, 2019

Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from…

3 Content Strategy Trends to Prioritise in 2019

Tzvi Grosman | November 27, 2018

It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion as the trends…

5 Steps to Localize Your Content Marketing Strategy

Tzvi Grosman | July 24, 2018

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to…

How to Make the Most of Your Localised Content Strategy

Tzvi Grosman | November 22, 2017

Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive…